We will be at Biofach 2012, once again. One of the most important events for the organic sector, where companies from all over the world introduce the latest developments in organic products. See you at Biofach!

From 15th to 18th of February in Nuremberg.

3 to 6 november in IFEMA (Feria de Madrid).

In november Amandín will be in this fair of Organic products and responsible consumption. You cand find us in the stand number 142. For more information consult www.biocultura.org

Pabilion 6 – IFEMA
Campo de las Naciones
Madrid

This year we are again present in Biocultura Fair, held from 13 to 16 May at the Palau Sant Jordi in Barcelona.

Fair Biocultura is organic and responsible consumption, with more than 15.000 references to organic food products, hygiene products and cosmetics, organic textile, ecomaterials, furniture and home decor, renewable energy … plus therapies and medicines complementary rural tourism, toys, music, books and magazines.

Amandine will be present in Biocultura with their products and innovations this year.

Visit us at Biocultura
13 to May 16
Stand 170

PALAU SANT JORDI

Passeig Olímpic, 5/7

08038 Barcelona
More information www.biocultura.org

Information on the sector

Another branch is emerging in the food and drink sector: organic products. In 2002 these types of products represented 0.5% of total consumption in Spain. Today this figure has grown to reach 2.5%, representing 300 million euros in terms of total turnover for the Spanish market.
Although we are currently a long way from other European powers in terms of organic market growth, we estimate and predict that in the not so distant future we will become an emerging market with a good chance of significantly increasing total share and reaching an approximate figure of 1,200 million euros, four times the current size of the organic market.
In 2004 and 2005 the European organic market saw 14% growth, reaching its current volume of 14,000 million euros. France, Germany and Italy are the countries that consume the most organic food products. Therefore, if Spain can focus its sales strategy properly, it has a great opportunity for real growth by exporting to its closest European neighbours.

Evolution of the sector

The early years of organic farming required major transitional work to apply new farming methods. This challenge was added to the need to keep up to date with measures imposed by the new regulating bodies for organic farming and food, whilst attempting to remain competitive with conventional products.
It is overwhelmingly clear that a massive effort was required from entrepreneurial farmers who wanted to make the change to organic farming and leave traditional farming behind. At the start of this adventure, they were often very uncertain about the real demand for these products. Producers had difficulties finding distributors of the raw materials required to meet the requirements of organic certification.
Nowadays, we can state without a doubt that organic farming has made a niche for itself in the Spanish agriculture sector. This is certified by the fact that the total number of hectares organically farmed grew from 4,000 in 1991 to almost a million in 2006.

The future

It is overwhelmingly clear that a massive effort was required from entrepreneurial farmers who wanted to make the change to organic farming and leave traditional farming behind. At the start of this adventure, they were often very uncertain about the real demand for these products. Producers had difficulties finding distributors of the raw materials required to meet the requirements of organic certification.
Nowadays, we can state without a doubt that organic farming has made a niche for itself in the Spanish agriculture sector. This is certified by the fact that the total number of hectares organically farmed grew from 4,000 in 1991 to almost a million in 2006.
The biggest problem for organic products revolves around a lack of consumer knowledge concerning these products, which are still often confused with diet products. The many actions aimed at providing information about these products will lead to the gradual disappearance of this obstacle. One example we can cite is the ‘multi-year promotion and information action campaign for organic farming in Spain’ presented by MAPA in 2006 to stimulate the consumption of organic products. This means that organic products are increasingly present in supermarkets.
A few years ago, these products were aimed at a specific segment of society: “environmentalists” who found these products in specialised health food stores, along with dietary and medicinal products. And so for many years knowledge of these types of products grew within the diet-conscious or environmentalist sector and little by little began to spread to a broader cross-section of society.
Later on, specific organic sections started to be included in supermarkets; aisles started appearing whose shelves were stocked with this type of product, properly labelled.
After conducting this brief analysis on the status of organic products, we might hazard the opinion that within a few years these items will be sold in greater numbers and, moreover, they will no longer just be featured on one supermarket aisle but on all of them, mixed with other food products and considered “mainstream”.